Maximuscle was looking for an innovative digital brand that could offer something new to its vast user base, and after extensively testing WithU, they identified our app as the perfect fit. 


The collaboration was two-fold, with both Maximuscle and WithU customers reaping the rewards. As part of the WithU Loyalty programme, Maximuscle customers received a complimentary subscription to WithU with purchase, and WithU members were given 20% off their Maximuscle purchases.


As advocates for the importance of overall health, our collaboration with a reputable and high-calibre nutrition brand that shares our core values made complete sense. 


We utilised a number of digital avenues – from social media giveaways to CRM messaging to in-app push notifications – to promote the partnership, and we were thrilled to see such quality engagement with this content.


The collaboration was hugely successful for both companies. Maximuscle saw a 30% increase in customer acquisition during the promotional period, and for WithU it was one of our most successful promotional partnerships to date.